Image by geetarchurchy via FlickrBuzzwordy still had another week to go before he had to stop by at Professor Sandie's marketing class to spread his wisdom in social media marketing. Since meeting the professor in his local bookstore, he managed to catch up with his social media reading, developed some provocative ideas, and debated with his colleagues regarding which age group should be the ideal candidate for promoting a crazy and fun-filled social media site. As always, his position was uncompromising at first, but he tended to back off from antagonizing his peers once the debate started to get out of hand.
It wasn't the social media debate that bothered him but the fact that he was caught in the discussions concerning the most qualified age group for promoting the social media site really made him think about the usefulness of a traditional brick-and-mortar marketing role. He believed that a well-run company would need talents and multiple disciplines from many different people in order to be insanely successful. If his conviction was correct, then, even for a crazy and fun-loving site, different age groups could participate and contribute accordingly.
"I know that not all the young professionals are cut out for the social media world. On the contrary, there are some pretty creative and energetic old dogs out there who will run circles around their young counterparts on any given day!" smirked Buzzwordy.
Whenever he had some free time with Xavia (his smart and impatient boss), he tended to nudge him to share his financial wisdom with him. Despite his temper tandrum and a lack of respect for many things, Xavia had a unique gift for numbers. These are not the numbers in the company's revenue projection or balance sheets, but the numbers which he masterfully grew in his investment portfolio over the last 5 years. On a good day, Xavia would love to brag about his success in picking winners from losers in the turbulent stock market.
The week prior to his visit to Professor Sandie's class was unusually slow and rumors were flying around in his company regarding a potential re-organization which Bif had been architecting for quite sometime. After a brief revenue update meeting with Xavia and the other marketing and sales people, Buzzwordy proposed to invite his boss out to a quick lunch with the intention to get some financial advice. Xavia immediately agreed.
"Buzzwordy, since we still have another 15 minutes to spare, let me share this story with you so listen up!" proposed Xavia in a sort of relaxed manner.
"Have you ever heard of the story about {Earl and Martha}?" asked Xavia.
"No, never!" replied Buzzwordy readily.
"OK, this is how the story goes! Earl was a retired Wall Street executive and his wife's name was Martha. When Earl retired, he managed to sock away $1B in his bank accounts. 5 years later, he filed for bankruptcy and Martha was nowhere to be found. Do you know why?" quizzed Xavia.
"Why?" shrugged Buzzwordy.
"Simple answer. Earl earns and Martha burns. That's why!" chuckled Xavia.
Buzzwordy was somewhat puzzled by Xavia's rhetorical monologue, however, he knew that his boss was onto something so he kept pressing forward.
"Do you mean that Martha spent all of Earl's money and skipped town without a trace?" asked the inquisitive Buzzwordy.
"Trust no one but your own inner sense Buzzwordy!" replied Xavia with a cold stare.
"I see Xavia. Lets head out for lunch now!" nodded Buzzwordy.
As the two of them started to walk towards the lobby, they saw Bif (the CEO) charging towards them with an angry look on his face.
"I need both of you in my office right now. I got a call from this guy who called himself Professor Sandie. What's with this social media marketing crap anyway?" shouted Bif.
Buzzwordy rolled his eyes and began to follow Bif to his office.
The tale will continue on Day Twenty Eight.
Buzzwordy
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